Che to a Tee

Does Che Guevara sell more Tees than David Beckham then?
I have always been fascinated by how much influence Che, who has been better marketed than a Japanese car, has had on pirated Tees in faraway democracies like India. I remember asking a friend in college about his Che Tee. He thought Che was some Latin American Robin Hood. Yeah, the Cubans reckon he was a Commie thug who slaughtered thousands so what. Many years later I find myself sitting next to a teenager in a Che Tee on a London bus. "Why do you like him," I ask. "Just so cool man, i think he was some old Latino singer or sumthin."